Book Publishing 1: Publishing Studies
The publishing studies contained in
this volume explore the dynamics
of title acquisition; examine operations and management; describe the targeting of specific markets; analyze marketing, merchandising, purchasing, and reading; research foreign markets; and investigate technology and change. The articles were written by graduates and faculty members of the Master of Publishing program at Simon Fraser University.
Acknowledgments
Rowland Lorimer
Introduction
Rowland Lorimer
Chapter 1: Editor to Author: Some Personal Reflections on Getting Published
Susan Juby
Chapter 2: Blueprint for a Book: Formulating a Meaningful Author-Publisher Contract
Jesse Rebecca Finkelstein
Chapter 3: The Dictionary Department at Oxford University Press Canada
Tom Howell
Chapter 4: Project Management and Book Publishing
Marjolein Visser
Chapter 5: New-Format Reprints: Creating McClelland & Stewart's Emblem Editions out of Backlist
Medbh Bidwell
Chapter 6: A Case Study of a Pop Culture Book: From Concept to Completion
Cathryn France
Chapter 7: The Nature of Marketing in Higher Education Publishing
Leslie Carson
Chapter 8: Using Archetypes to Market Sharon: Israel's Warrior-Politician
Robert Desmarais
Chapter 9: Book Reading, Purchasing, Marketing, and Title Production
Rowland Lorimer, Roger Barnes
Chapter 10: A Book Publishers' Guide to Publishing in China
Xiaoyan Huang
Chapter 11: A PEXODyssey: Bibliographic Data Management and the Implementation of PEXOD
Heather Sanderson
Chapter 12: The Publisher's Extensible Online Database
John W. Maxwell
